A N T R A     L O D H A

TARGET AUDIENCE: 16 to 32 year old women

BRAND: FLORET

DEMOGRAPHICS: Middle Class, Tier1 and Tier2 Cities

•Fashion and color forecasting based on the market and trend research.
•Spec sheet and tech pack development.
•Ensuring correct fit and grading of patterns as per Indian market requirement.
•Sourcing and vendor development.
•Product photoshoot coordination and styling

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INTRODUCTION OF ACTIVEWEAR INTO THE BRAND

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