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a languishing wall art from Madhya Pradesh

Pithora Art is a languish Indian art. It is a painted myth – a style of ritualistic wall painting. This craft is characteristic to the Bhils of Jhabua, Bhuria kuan, Bhabhra & adjacent areas of Madhya Pradesh, India. A similar form of tribal art depiction can also be seen amongst the Rathwas of Eastern Gujarat. The ritual is completed after the installation of the painting in the house and its subsequent consecration by the Tarwi and the village priest, with offerings of local liquor and animal sacrifice, aimed at the well being of the family & good cultivation. 

We were in Jhabua exploring this art. The purpose was to contemporize it so that it makes a place for itself in the urban market. Here are some of the products we came up with.

Home Accessories and Products

A range of lifestyle products,that fit well into the contemporary home as they add a touch of culture to it. The raw materials of which were easy for the Bhil's to precure locally.

Fashion Products

The painted garments act as a bridge between the artisans and the contemporary market. Traditional motifs used to embellish everyday garments add a craft value to them, which makes them available to the urban customer.

Kasani's Pallete

As mentioned before, Pithora is a languishing art form. For it to enter any market, people first need to be made aware of the beautiful art. They need to be told of it’s vibrancy, of the thought that goes behind each motif and colour and about the life of the artist who makes it.

In order to do this, a book narrating a tale of pithora and the bhils, illustrated using the Pithora artform made by the traditional artisans was the ideal promotional product.

This handmade book, aims to form a bridge between the traditional art and the contemporary market and customer.

Book marks
These handmade bookmarks are yet another promotional product, which are meant to spread Pithora art in the urban market. The bookmarks were one of the first few products made by the artisans, and their usage of colours and the placement of motifs reflected the already open mind of the artists.

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