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SENIOR PRODUCT DESIGNER,
SMARTIVITY, 2021-2023

Roles and Responsibilities as Senior Product Designer, Little Sparks, Smartivity Labs:

  • Design, Research, and Development of STEAM Educational DIY Toys for ages 3 - 6

  • Strategizing Product Ranges and Yearly Product Launches

  • Rebranding and Restructuring 'Little Sparks', Smartivity's junior range

  • Restructuring 'Little Sparks' Activity kit's structure and packaging to be cost efficient and profitable.

  • Managing User Research, User Testing, Educational Content, Assembly Instructions, Marketing Collaterals

  • Facilitating Procurement, Sourcing, and Production

  • Assisting development of Team Processes, Collaborative Workflows, and Optimized SOPs

Projects at Smartivity:

LITTLE ARCHITECT

A project for JSW One Homes​
 

  • BRIEF: To design a gifting product for the children of JSW One Home’s clients.
    Goals:

    • Brand Recall for JSW One Home

    • Create branding opportunities for JSW verticals

    • To be in Smartivity Language

    • Interactive, engaging and FUN​​
       

  • Single handedly managed Client Communications and Product Development
     

  • Keywords: Architecture, Housing, Construction, Modularity, Unique, Fiction Play, Active Play
     

  • Branding opportunities for JSW Verticals:

    • JSW One Homes​

    • JSW Cement

    • JSW Neosteel

    • JSW Colouron+

    • JSW Paints


 

  • Final Outcome:
    A DIY house that teaches children different 5 different aspects of architecture with 5 different floors. 

     

    • ACTIVITY 1: BRICK BY BRICK
      Building the foundation, Harmony with Nature

       

    • ACTIVITY 2: PLAN YOUR FLOOR
      Floor Planning and matching and placing furniture

       

    • ACTIVITY 3: BURN THE GERM
      Importance of sunlight for personal and home hygiene

       

    • ACTIVITY 4: PAINT YOUR DREAMS
      Understanding of wall colors and painting the inside of the walls.

       

    • ACTIVITY 5: MISSION ACCOMPLISHED
      Create a recreational space (the terrace) in your home to relax and get together. Opportunity of Active play.


 

  • Child Development via each activity:​
     

    • ACTIVITY 1: BRICK BY BRICK

      • Construction skills

      • Fine motor skills
         

    • ACTIVITY 2: PLAN YOUR FLOOR

      • Floor planning skills

      • Logical thinking and problem solving ability

      • Decision making skills

      • Socio emotional development

      • Language skills
         

    • ACTIVITY 3: BURN THE GERM

      • Hand eye coordination

      • Improves visual learning of the concept.

      • Problem solving skills
         

    • ACTIVITY 4: PAINT YOUR DREAMS​

      • Creativity

      • Encourages self-expression
         

    • ACTIVITY 5: MISSION ACCOMPLISHED

      • ​Dexterity

      • Patience and Emotion Regulation

Project in collaboration with Shalik Stanley, (Graphic Designer), Shivam Singh (3D renderer), Apaar Agarwal (Instruction Manual Designer)

OCEAN EXPLORER

7 IN 1 ACTIVITY BOX

Brief: To create an Activity Kit that helps children develop 7 Development Skills with each activity.

Must Haves: 

  • Science Experiment

  • Art and Craft Activity

  • Action Toy

  • Wearable Toy

  • Puzzle

  • Detailed Instruction Manuals

Changes from the previous kits:

  • Include 7 Activities instead of 5 for a greater value proposition for customer

  • Include a Story Book

  • Include a replayable game instead of 1 time activities

  • Restructure packaging and print deliverables to be more cost effective

Project in collaboration with Ajul Sreejay (Design Intern), Megha Jain (Graphic Designer), Anoushka Verma (Illustrator and Instruction Manual Designer), Shivam Singh (3D renderer)

TRANSPORTS ON THE GO

7 IN 1 ACTIVITY BOX

Brief: To create an Activity Kit that helps children develop 7 Development Skills with each activity.

Must Haves: 

  • Science Experiment

  • Art and Craft Activity

  • Action Toy

  • Wearable Toy

  • Puzzle

  • Board Game

  • Story Book

  • Detailed Instruction Manuals

Changes from the previous kits:

  • Interactive book instead of s simple book

  • Repayable Puzzle to teach Spatial Prepositions

Project in collaboration with Ajul Sreejay (Design Intern), Namya Parikh (Product Designer), Anoushka Verma (Graphic Designer), Jerusha Jose (Illustrator), Shivam Singh (3D renderer), Apaar Agarwal (Instruction Manual Designer)

TRY TOWER

SOCIO-EMOTIONAL LEARNING

SCOPE OF WORK:

  • To create a physical product design an ongoing product.

  • Story creation for the book included in the toy

Must Haves: 

  • Simple to make

  • Convenient to Store

  • Easy to setup

  • Cost efficient

Project in collaboration with Namya Parikh (Product Owner)

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