CREATIVE HEAD,
FLORET, 2014-2018
Roles and Responsibilities as Creative Head, 2015-2018:
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Website Design and Social Media Strategy.
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Launching and Rebranding new Product Category- Pep Up!
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Launching the product category- Activewear.
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Active participation in all business development decision keeping them in sync with the creatives.
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All creative decisions in terms of packaging, branding and promotions.
Roles and Responsibilities as Head Designer, 2014-2015:
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Fashion and color forecasting based on the market and trend research.
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Designing & developing new collections of Lingerie and Nightwear for every season.
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Spec sheet and tech pack development.
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Ensuring correct fit and grading of patterns as per Indian market requirement.
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Sourcing and vendor development.
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Product photoshoot coordination and styling.
