A N T R A     L O D H A

TARGET AUDIENCE: 16 to 32 year old women
BRAND: FLORET

DEMOGRAPHICS: Middle Class, Tier1 and Tier2 Cities

 

•Designing,Inception and introduction of a new collection
•Fashion and color forecasting based on the market and trend research.
•Spec sheet and tech pack development.
•Ensuring correct fit and grading of patterns as per Indian market requirement.
•Sourcing and vendor development.
•Product photoshoot coordination and styling

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