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PEP UP 2017 COLLECTION FOR FLORET
TARGET AUDIENCE: 16 to 47 year old women
BRAND: FLORET
MERCHANDISE MIX: Dailywear Bras, Occasion Bras, Sport Bras
DEMOGRAPHICS: Middle Class, Upper Middle Class, 1 and 2 Tier Cities
Concept: Introduction of a variety of occasionwear bras, such as plunge bras, pushup bras, full coverage saree bras, digital printed bras in a mid sector price bracket
COLLECTION
CATALOGUE
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