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PRINTS FOR SHYGUY 2014

TARGET AUDIENCE: 27 to 48 year old Men
BRAND: SHYGUY PLEASUREWEARS

MERCHANDISE MIX: Cotton Boxers, Satin Boxers, Satin Nightwear, Satin Robes

DEMOGRAPHICS: Upper Class and Upper Middle Class, Tier 1 Cities

In collaboration with Divya Gupta

COMPANY PRESENTATION

COME-HITHER COLLECTION
KEYWORDS: Naughty, Kinky, Fun, Classy, Sexy

REGULAR PRINT COLLECTION
KEYWORDS: Classy, Regular, Updated Stripes, Vintage